US retailer Target is removing some items from its LGBTQ Pride collection after a backlash from customers.
“Since launching this year’s collection, we have encountered threats that affect our team members’ sense of safety and well-being at work,” it said in a statement.
“In light of these turbulent circumstances, we are adjusting our plans, including removing those programs that have been at the center of the most significant confrontations.”
Target didn’t say exactly which items it was removing, but its Pride Collection includes “gender fluid” mugs, a “queer year-round” calendar and books for ages 2-8 titled Pride 1, 2, 3, I Not Girls and Goodbye, Binary.
The collection includes more than 2,000 products.
One of the products that has received backlash is a women’s swimsuit described as “easy to plug,” which allows transgender women who have not undergone surgery to plug their genitals.
Designed by Abprallen, a London-based company that designs and sells occult and satanic themed products gay Clothing and accessories, too, were criticized.
A Target spokesman told Reuters that the products it is recalling will be removed from its U.S. stores and website.
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A search for Abprallen on Target.com on Wednesday returned no results.
The Pride Collection is on sale from May ahead of Pride Month in June.
Some Target stores in southern states are moving Pride-related merchandise away from the front of the store, according to Fox News.
Transgender issues have become a highly divisive topic
Target and other retailers like Walmart and H&M have been expanding their LGBTQ offerings to celebrate Pride month for nearly a decade.
But trans issues, such as gender-affirming health care and the participation of trans athletes in sports, have become a highly divisive topic in state legislatures, and the opposition has sometimes turned hostile.
Beer brand Bud Light is still facing backlash from customers outraged by the company’s partnership with transgender influencer Dylan Mulvaney, whose parent company said it would triple its marketing spending in the US this summer in an attempt to revive lost ground after the partnership. Sale.