Premier League strikes nearly £500m deal with games maker EA | Business news

The Premier League is close to agreeing a commercial deal worth almost £500m with video game maker Electronic Arts (EA) – one of the biggest such deals ever struck in English football’s top flight.

Sky News has learned that the 20 Super League The club were informed at a meeting on Friday that a new six-year partnership with EA Sports worth around £488m was close to being finalised.

A club executive said it would deliver more than £80m a year, which would include EA continuing as the league’s main partner and retaining its exclusive video game licence.

The lucrative extension deal is said to be worth more than double the existing deal between the two parties.

In EA and FIFAthe governing body of world football, Cut off ties after 30 years.

According to reports last summer, the FIFA-named series will be rebranded under the EA name and feature teams and players from the world’s top leagues, including England.

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Commercial links between the Premier League and EA date back to 1998, according to one source.

this New York– The publicly traded video game company, with a market capitalization of about $30 billion, has been the main partner of the Premier League since 2016.

Their new collaboration is based in Liverpool and Manchester United interested From potential new investors worth billions of pounds.

The Premier League declined to comment on Friday.

An EA spokesperson told Sky News: “We do not comment on the details of commercial relationships, or discussions with our partners.

“We are proud to have a long-term partnership with the Premier League and its clubs and thank them for their support of our EA SPORTS FC programme.

“We have nothing to announce today.”

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