Elon Musk has threatened to sue Microsoft for allegedly using Twitter data without permission.
The billionaire’s warning in a tweet came after the tech giant revealed it would remove its social media site from its corporate advertising platform.
MicrosoftA service using AI to help ad buyers manage their social media accounts in one place.
Musk said the company made “illegal use of Twitter data,” adding: “Litigation time. “
Microsoft says its services will still support Yuanof Facebook and instagram.
Sky News has contacted Microsoft for comment.
Twitter no longer has a press office and instead responds to journalists’ inquiries with poop emojis.
Did Musk’s actions cost Twitter users?
What is this splash?
Microsoft’s move follows Twitter Start charging companies for the data it collects from users, which is crucial for targeted advertising.
For at least $100 a month, Musk’s platform says it can help businesses “understand, track and measure conversations and perceptions around your brand.”
The service is called an API (or application programming interface), and Twitter previously offered free access.
But just as Musk is trying to boost Twitter’s financials by monetizing monthly subscribers, subscription members get blue verification check markhe also wants more cash from the company.
Mike Rhodes, CEO and founder of marketing agency ConsultMyApp, said: “Twitter has a ton of data, and it appears Musk is trying to use that data, at least in part, to improve his ad product.
“Since he took over, advertising revenue on social platforms has fallen off a cliff.”
Not long after, Musk made multiple dire assessments of Twitter’s financial situation He bought it for $44bn (£38bn) last Octoberclaims company may face bankruptcy.
he later said company financial stabilitythanks to thousands of layoffs.
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Musk’s threat comes after he announced plans to make his chatbots competitive with those backed by Microsoft Chat GPTwhich he claims is Trained in “political correctness”.
this SpaceX and tesla The owner was a co-founder of ChatGPT creator OpenAI, but left in 2019, and its biggest financial backer is now Microsoft.
The Windows and Xbox maker has invested billions of dollars in the company and has rolled out its GPT model into products like the Bing search engine and Office applications.