Shanghai and Waterloo, ON, September 28, 2022 /PRNewswire/ — BlackBerry Ltd. (NYSE: BB; TSX: BB) and Shanghai Dayin Technology Co., Ltd. Announced today, BlackBerry® QNX® acoustic technology will power the company’s “Yin” 2.0 application, which will be used in the smart cockpits of Great Wall Motor’s premium WEY Mocha, Latte and Macchiato line of vehicles.
To provide drivers and passengers with an intuitive and immersive acoustic experience, based on BlackBerry QNX® Active Sound Design (ASD) technology, the “Sound” 2.0 application is embedded into Jiayu Technology (a subsidiary of Great Wall Motors) MoLife 1.0 Smart will soon be integrated with Great Wall Motor’s mass-produced cockpit, one of the China’s largest automaker.
Leveraging BlackBerry QNX’s leading software-defined audio architecture (SDAA), the MoLife 1.0 smart cockpit offers a variety of unique sound application capabilities, including vehicle acoustic alert systems, engine sound enhancement and dynamic chime to help manage the overall sound experience inside and outside the vehicle. The BlackBerry QNX ASD includes a suite of software components that enable Dayin Technology to reduce unwanted cabin noise, enhance and create new engine sounds, while also allowing it to automatically project sounds to pedestrians to help improve road safety.
“After nearly three years of development, Jiayu Technology is pleased to have finalized a complete data-driven product design and development system to help automakers provide customers with a first-class automotive acoustic experience, which would not have happened if it weren’t for this. This result is not due to the excellent cooperation with Dayin Technology and BlackBerry QNX,” said Li Haichao, vice president of R&D at Jiayu Technology. “Drivers of Great Wall Motor’s new high-end models are blown away as soon as they get in the car, and we’re proud of the key role we play in enhancing the overall acoustic experience of users in and out of the car.”
“We are delighted to join forces with Dayin Technology to develop advanced vehicle acoustic solutions that have been applied to Jiayu Technology’s smart cockpit and will be deployed in Great Wall Motor’s popular luxury vehicle range. BlackBerry has a fully integrated software architecture to manage vehicle acoustics to meet advanced system design requirements,” Diraj HandaVPs, Channels, Partners and Asia-Pacific, BlackBerry IoT. “We look forward to building on our mutual success to help power China’s The growing automotive industry. “
“DainTech and BlackBerry have been actively collaborating since 2019, maintaining a successful and productive working relationship, further developing the automotive cockpit segment with advanced products,” said Jason YaoDirector of Shanghai Dayin Technology Co., Ltd. “Dayin Technology will continue to provide excellent acoustic system solutions for OEMs and OEMs through continuous innovation, aiming to create a leading personalized acoustic experience for millions of customers.”
For more information on how BlackBerry is helping automakers manage the overall automotive acoustic experience through the BlackBerry® QNX® Acoustic Management Platform (AMP), visit https://blackberry.qnx.com/en/products/automotive/qnx-acoustics- management platform.
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About Shanghai Dayin Technology Co., Ltd.
Dayin Technology Co., Ltd. is a China Software and solution provider. We are an experienced automotive and cockpit engineering team, a provider of software solutions for acoustic applications, tuning services and associated cockpit software infrastructure development. We offer great advantages in automotive/industrial applications with BlackBerry QNX products such as QNX Acoustics.Da Yin Technology Co., Ltd. is based on Shanghai Over 10 years of experience in audio and infotainment cockpit software, in-vehicle networking, modeling development, concept advanced PoC development.
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