5 Ways to Grow Your Business During the Off Season

Late summer is usually the off-season for business. People are gearing up for a return to school and taking advantage of the last chance of summer.

Since things are more laid-back, why not plan some quiet time for your business ahead of the busy holiday season?

Here are five strategies to consider:

1. Evaluate sales models

Review the past 12 months to assess sales patterns. Did sales increase after certain marketing campaigns? Do sales drop when you skip sales calls or stop posting on your Instagram account?

What we measure, we can improve. With retrospectives, you can connect your results to what you did or didn’t do. Use this data to tune your sales and marketing campaigns so you can move the pointer up and to the right.

2. Review team member performance

See how you and your team members perform in different roles. Does your assistant manage your calendar efficiently? Is your project manager keeping you and everyone else on track? How is your ad manager doing?

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